Did you know that viewers retain 95% of a message delivered through a promotional video, compared to just text? 

It cuts through the noise, grabs attention, and sticks in the mind like no other medium.

But here's the question: Are you leaving this marketing superpower on the bench?

Many businesses are still unsure about video, where to start, how to make it engaging, or if it fits their brand.

This comprehensive guide will answer all your questions and show you how to create captivating videos that make your audience say, “Wow!” 

Plus, we'll reveal a secret weapon that takes personalization to a whole new level using an online greeting card maker. 

If you want to make your brand shine, read more below. 

What is a promotional video? 

Imagine this: Your ideal customer stumbles upon a short, engaging custom video card that explains your product in a clear, relatable way. 

They laugh and connect and are eager to learn more before they know it. That, my friends, is the magic of promotional videos.

It's a marketing video designed to promote your brand, product, service, or event. Think of it as a mini-commercial packed with personality and purpose. 

According to Wistia, creating video content can increase brand awareness by 54%.

So, whether it's a product explainer video, a customer testimonial, or a brand story, the goal is to capture attention, ignite emotions, and drive action.

How do you make a promotional video?

There are different types of promotional videos, such as explainer videos, which require visual assets such as icons, shapes, and scene backgrounds. 

You can create these visual assets using professional tools like Adobe, but it's recommended to use a tool that provides you with all these assets if you're not a designer.

There are several steps you can follow: 

Identify your target audience

Understand who you are creating the video for to tailor the content to their preferences and needs.

Define the purpose and message

Clearly outline the goal of the video and the message you want to convey to your audience. For instance, if you're planning a Valentine's Day card campaign, you need to set the tone to convey romanticism, love, or lighthearted humor.

Script and storyboard

Write a script that effectively communicates your message and then storyboard your vision to plan the visual elements and the flow of the brand story video.

Produce the video

Once the script and storyboard are ready, proceed to film the necessary footage, capture the visual elements, and record any required audio.

Edit the video

In the post-production stage, edit the footage, add effects or graphics, and ensure that the video flows smoothly and effectively communicates your message.

Promote the video

Once the video is ready, it's essential to promote it to your target audience. Share it on relevant platforms, use it in your marketing campaigns, and consider paid promotion to maximize its reach and impact.

What are the different types of video content marketing?

There are various types of promotional videos that can be used to market a brand or product effectively. Some of the most common types include:

Brand video

This type of video is designed to showcase the brand's identity, values, and overall mission, aiming to create an emotional connection with the audience.

Educational video

Educational or instructional videos aim to provide valuable information to the audience, positioning the brand as an authority in its industry.

Product explainer video

These videos are focused on explaining the features and benefits of a product or service in a clear and engaging manner.

Company culture video

These video messages offer a glimpse into the inner workings of a company, showcasing its culture and values.

Teaser video

Teaser videos are short, captivating clips designed to generate curiosity, entice viewers to learn more about a product or service, and increase brand awareness. 

Customer testimonial video

By sharing real-life experiences and emotions of satisfied customers, these videos build trust and credibility more effectively.

Social media video

Tailored for sharing on platforms like Facebook and Instagram, these videos are designed to introduce a business or provide an overview of its offerings.

Animated video

Animated videos are effective in simplifying complex concepts and engaging the audience through visual storytelling.

Behind-the-scenes video

This type of video marketing offers an exclusive look at the making of a product or the inner workings of a company, fostering a sense of transparency and authenticity.

Imagine taking your viewers behind the scenes of your holiday card design process, showcasing the brainstorming sessions, artist sketches, and final product – it can be just as engaging as a traditional Christmas cards campaign!

Branded mini-documentary

Mini-documentaries revolve around real-life stories and are effective in providing an in-depth look at a brand's journey or the making of a product.

Create the “wow” factor with GiftLips personalized video greeting cards

In today's marketing landscape, standing out from the crowd requires more than just shouting your message the loudest. 

It's about connecting with your audience on a deeper level, creating memorable moments, and fostering genuine emotions.

That's where the best free online greeting card maker comes in.

With GiftLips, businesses can create promotional videos that resonate with their target audience.

Here's what sets GiftLips apart:

• Effortless creation: No video editing skills required! GiftLips provides user-friendly tools to craft your personalized message.
• Cost-effective: Reach your audience in a unique and memorable way without breaking the bank.
• Measurable results: Track engagement and response to your video greeting cards, optimizing your future campaigns.
• Versatility: Use GiftLips for birthdays, holidays, customer appreciation, event invitations, and more.

Conquer the marketing landscape with a captivating promotional video

Promotional videos are powerful tools that can grab attention, spark emotions, and leave a lasting impression. 

They have the unique ability to tap into viewers' hearts and minds that traditional marketing methods can only dream of.

But if you want to make your video truly stand out—create personalized video messages for your brand using GiftLips.

Create video content marketing that opens opportunities to connect with your audience on a deeper level. 

Are you ready to take the first step? 

Explore GiftLips and discover the potential of personalized video marketing.

Frequently asked questions 

What is the objective of promotional videos?

It’s to generate interest, engage the audience, and promote a brand, product, or service. These videos are designed to cut through the noise and capture the attention of potential customers more effectively than traditional text-based marketing materials.